creating enduring brands from the heart of regional australia

We are an integrated public relations & branding agency, creating enduring brands from the heart of regional Australia.

\\ NEWS \\ Wilmot Field Day sold out 8th year in a row \\ RB Sellars celebrating 30 years in business \\ $2million boost to Uralla ahead of Seasons of New England Expo \\ $2million boost to Uralla ahead of Seasons of New England Expo \\ Iris & Wool launches new website

PUBLIC RELATIONS

STRATEGIC BRANDING

CAMPAIGNS + ACTIVATIONS

CONTENT + MARKETING

WEB + DIGITAL

ADVISORY | GOVERNMENT + REGIONAL AFFAIRS

We are storytellers, we are opinion makers, we are connectors.

We are experts at effectively visualising and amplifying your message through strategic branding, public relations, campaigns, web design and digital, and compelling content.

OUR WORK

IMPACT AG AUSTRALIA

BRAND

RPR&Co. led a pivotal rebrand for Impact Ag Australia, managing over $1 billion in assets. We reimagined their brand identity, crafted a new tagline, designed and built a new website, and continue to amplify CEO Hugh Killen’s presence as a visionary thought leader and driving force in sustainable agriculture. Multiple media campaigns continue to positioned Impact Ag as a powerhouse in regenerative farming and impact investment.

OUR WORK

IMPACT AG AUSTRALIA

BRAND

RPR&Co. led a pivotal rebrand for Impact Ag Australia, managing over $1 billion in assets. We reimagined their brand identity, crafted a new tagline, designed and built a new website, and continue to amplify CEO Hugh Killen’s presence as a visionary thought leader and driving force in sustainable agriculture. Multiple media campaigns continue to positioned Impact Ag as a powerhouse in regenerative farming and impact investment.

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HELLO YELLOW – THE CANOLA TRAIL

BRAND + WEBSITE

Driven by the vision of our creative director, RPR&Co. led the Hello Yellow campaign for the Canola Trail, introducing “Journey to Joy” as the central theme to capture the region’s essence beyond the canola season. We crafted a joyful new brand identity, directed a photo shoot, and developed a visually captivating website to showcase the trail’s year-round allure. Through compelling storytelling and strategic media outreach, we positioned the Canola Trail as an iconic destination, inviting travelers to discover the beauty and joy of regional NSW in every season.

AGRIFUTURES

PUBLIC RELATIONS

Regional PR has supported AgriFutures Australia across multiple programs, including the Rural Women’s Award and industry initiatives. Through targeted media campaigns and strategic storytelling, we’ve helped position them as a driving force in advancing Australia’s agricultural industries.

EVOKE AG

PUBLIC RELATIONS

For three years, Regional PR partnered with evokeAG, amplifying its growth as Australia’s premier agrifood tech event. Through strategic storytelling and targeted media campaigns, we showcased its innovation, key speakers, and global impact, cementing evokeAG as the must-attend event for the future of food and farming.

COOLAMON CHASER BIN

BRAND + WEBSITE

Coolamon Chaser Bins is a proud third-generation family business that has built a reputation for delivering unmatched products built to last. Renowned for producing innovative, high-quality chaser bins, they combine precision engineering and durable construction to create reliable, efficient grain handling solutions.

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Tegan Nock
Loam Bio

WHAT PEOPLE SAY

If you’re looking for media specialists who love what they do and are driven to achieve results far beyond the scope of the regainer, I can’t recommend RPR&Co. highly enough.

Steph Trethewey
Motherland

WHAT PEOPLE SAY

One of the most powerful parts of my experience after winning the Rural Women’s Award was the incredible media and PR support I received from Georgie and her team at RPR&CO.

Grace Brennan
Buy From The Bush

WHAT PEOPLE SAY

Georgie Robertson has been a critical contributor to our business. Her energy, insights and instincts are invaluable.

Lottie Rae

WHAT PEOPLE SAY

Georgie is the biggest BOSS who knows all the right people in all the right places. She’s like the Tinder of media matchmaking.

Belinda Allit
AgriFutures

WHAT PEOPLE SAY

Their efforts sparked national discussion, secured front-page stories, and positioned us as thought leaders in our sector.

Hugh Killen
Impact Ag Australia

WHAT PEOPLE SAY

Their strategic approach, combined with their deep understanding of our industry and ability to get things done, resulted in an outcome we could not be happier with.

News you can use. Stay in the know on the go. 

 

Our limited-edition, heavy-duty cotton tote bags feature a topical and timely nod to current affairs. Pairing news with art, we offer exclusive bags that showcase Australian art and the headlines of the day. Think of it as a timestamp in the ever-changing news cycle. 

 

A bag that screams IYKYK without even trying, these are best worn while on your morning coffee run, schlepping errands, shopping, holding the miscellaneous keys, bobby pins and pens accidentally accumulated over the years, or returning that forgotten library book from 1998. Stand out, stay informed. This is Totes Newsy.

RPR&CO. x LOTTIE

RAE RODEO TOTE

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NEWS, INSIGHTS & OTHER FUN STUFF

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