OUR APPROACH
RPR&Co is an integrated agency where brand development and content marketing intersects with strategic publicity.
While many agencies excel at one or the other, we believe true magic happens when these worlds collide.
In a world driven by AI, performance algorithms, and constant optimisation, our approach is rooted in curiosity, simplicity, creativity and joy – the kind that forges deep emotional connections. A strong brand identity deserves to be seen, heard, and felt, and that’s where our expertise comes in. We combine deep industry knowledge with an unwavering commitment to getting to the heart of our clients’ stories. From high-impact features in pivotal media outlets to innovative partnerships and thought leadership that drives grassroots, and agenda-setting national conversations, fearlessness, stickability, vision, and legacy guide us every step of the way.
Through connection and inspiration, we create enduring brands from the heart of regional Australia.
OUR TEAM
Our spirited, delightful, and hardworking crew have a knack for doing good work for good people. Over the years we’ve secured many, many, many placements for clients in the likes of Country Style, The Financial Review, The New York Times, and Forbes Magazine, as well as on main stages at Vogue Codes and the Global Food Forum. We’ve helped brands and founders go viral, and we thrive on creating brand identities and experiences that move hearts and minds just as much as they move business and the bottom line.
GEORGIE ROBERTSON
CEO • FOUNDER
Founder. Story shaper. Deal maker. Natural connector. Red-dirt country girl from way back. Most likely to bump into someone she knows in any regional town she passes through.
“Solvers of problems, clever ideas, self-expression, unexpected passions, astonishing beauty. Regional Australia has always been a wellspring of inspiration.
The honesty, empathy, and sense of purpose undeterred, speaks to something deep within us all. It’s a place where the land, the people, and the rhythm of life hold lessons in resilience and possibility. Stories take many forms, but at their core, it’s about creating something people respond to — a journey that stirs, connects, and inspires. It’s that moment when everything comes together, and the process clicks into place, that we love most.”
EMMA SCOTT
Brand Director
Entrepreneur, optimist, and tea fiend. Rare breed of strategist and designer. Curious by design. Most likely to elevate any brand with just one meeting.
ELLA SMITH
Account Director
MVP. Inbox 0. High energy. Minister of fun. Madly hoping her love for adventure will manifest into a RPR&Co-Red Bull moment. Most likely to turn any challenge into an opportunity.
SHARI BUTCHER
Senior Account Manager
CASEY DUNN
Communications Specialist
Honest, curious, original and collaborative. Listens intently. Ruminator. Smartest person in the room. Most likely to be deep in the weeds on concepts few understand.
EMILY HERBERT
Writer
Storyteller. Mama of two and a menagerie of many. Here for the beautiful, rowdy moments. Most likely to catch the fleeting details others miss, weaving them into narratives that linger long after the moment has passed.
SALLY POTOCKI
Web Developer
Agile, our unofficial Olympian, KPI- obsessed. Believes in honest, original, and collaborative work that delivers results. A champion of anti-hustle, she’s all about strategic moves that make an impact. Most likely to think big and execute even bigger.
POSIE DUNN
Social Media
SALLY POTOCKI
Web Developer
Agile, our unofficial Olympian, KPI- obsessed. Believes in honest, original, and collaborative work that delivers results. A champion of anti-hustle, she’s all about strategic moves that make an impact. Most likely to think big and execute even bigger.
ELLA SMITH
ACCOUNT DIRECTOR
WHAT WE DO
The Regional PR Co is an integrated communications agency building brands and championing the greatest stories you can’t wait to hear.
We are persuaders, advocates and opinion makers, writers, content creators, reputation protectors, and uplifters of rural and regional Australia. A tight-knit team. Channeling our collective energies and talents to weave stories, generate news, and curate thoughtful conversations. Proudly bringing stories to life, we’ve earned a reputation for transforming complex ideas into brands that challenge, change and inspire.
We sit behind entrepreneurs, solopreneurs, small businesses, creators, makers and big organisations who give a damn, delivering the moments (and movements) that matter.
PUBLIC RELATIONS
TV, print, radio, podcasts. These powerful mediums still remain unrivalled in their ability to reach millions whilst sparking connections that turn new and existing audiences into loyal customers.
SERVICES
PR Strategy
Media Relations
Crisis Communication
Reputation Management
Event Management
Influencer & Stakeholder
Management Media Training
STRATEGIC BRANDING
We take you through a tailored process to develop a clear roadmap for your brand – building an identity, a personality, a narrative, and a messaging hierarchy to ultimately position you to drive sales and move people to action.
SERVICES
Brand Strategy
Brand Architecture
Product Strategy
Employee Value Proposition
Naming
Brand Identity
Verbal Identity
CONTENT + MARKETING
SERVICES
Marketing Strategy
Social Media Strategy
Design
Photography
Videography
Creative Production
Copywriting
ADVISORY | GOVERNMENT & REGIONAL AFFAIRS
SERVICES
Government Relations & Advocacy
Public Affairs Strategy
Community & Stakeholder Engagement
Policy Advisory & Research
Funding & Grant Application
Regional Partnerships & Collaboration
Regulatory & Policy Compliance
WEB + DIGITAL
SERVICES
Website Design & Development
Search Engine Optimisation
Content Management System Development
Digital Strategy & Consulting
User Experience & User Interface Design
Digital Advertising
Email Marketing & Automation
CAMPAIGNS + ACTIVATIONS
From big ideas to bold moves, we create campaigns that spark connections, turn heads, and put your brand in the spotlight.
SERVICES
Campaign Strategy & Planning
Campaign Ideation & Messaging
Brand Activations
Digital & Social Media Campaigns
Sponsorship and Partnership Activations
EXPLORE OUR WORK
SEE ALL PROJECTS