Coolamon Chaser Bins

Brand • Collateral • Film

Coolamon Chaser Bins is a proud third-generation family business that has built a reputation for delivering unmatched products built to last. Since 1972, the company has been at the helm, researching, designing, and manufacturing each machine from their workshop in Coolamon. Renowned for producing innovative, high-quality chaser bins, they combine precision engineering and durable construction to create reliable, efficient grain handling solutions. Australian-made, their products are trusted by farmers nationwide for their performance, longevity, and ability to withstand the toughest agricultural conditions.

OBJECTIVE

Coolamon Chaser Bins engaged RPR&Co. to carve out a unique brand strategy and then subsequently update the brand look and feel and marketing collateral to complement the new strategy. The work was designed to bring to life the company’s rich history and family story, and communicate its value to target audiences, strengthening its identity and market presence.

HOW

To align Coolamon Chaser Bins with its new strategy, RPR&Co. developed a cohesive suite of updated design elements and marketing collateral. This included crafting a brand manifesto to articulate the company’s story and purpose, as well as creating a refreshed brand identity including their unique value proposition, positioning statement, and competitor snapshot. A design-led brand brochure was produced to communicate the brand’s value and message to customers and their dealer network. Additionally, a brand shoot and film were conducted to capture stunning visuals that showcased the company’s heritage, innovation, and products in action, reinforcing its trusted reputation among farmers nationwide.

OUTCOME

The updated branding and marketing collateral is phase one for Coolamon Chaser Bins as they look to reinforce their trusted reputation, strengthen their ties with their dealers and customers and position themselves confidently in the agricultural market.