OBJECTIVE

Our role was to enhance media exposure, generate ticket sales, and amplify the event’s visibility. The campaigns focused on pitching key themes and talent to national and international media, managing stakeholders at the Investor Dinner and the main event, and supporting strategic media partnerships. Through a combination of creative storytelling, seamless logistics, and strategic media engagement, the campaign delivered outstanding results.

In 2023, Regional PR Co secured 944 media mentions, achieving an audience reach of 319 million — a 406% increase compared to 2020. Media coverage was valued at an impressive $2 million, with placements in tier-one outlets such as Sky News, The Wall Street Journal, The Financial Review, ABC’s Landline, and more. The PR team facilitated 85 interviews across the two-day conference, connecting media with 38% of the 108 speakers on-site, and delivered standout stories, including a Forbes Australia interview with Victor Friedberg, Beyond Meat’s lead investor.

OUTCOMES

→ RPR&Co.’s efforts contributed to a sold-out 2023 event. The team’s strategic coordination of key milestones — such as the 2022 Investor Dinner, the 2023 Program Launch, and the main event in February — ensured maximum media exposure and stakeholder engagement. By developing compelling storylines and identifying newsworthy talent, the campaign significantly increased visibility and engagement for evokeAG.

→ The results speak volumes. Compared to the 2020 campaign, Regional PR Co delivered a staggering uplift in media reach, coverage value, and audience engagement. From media mentions to event buzz, evokeAG. 2023 was a resounding success, setting a new benchmark for agrifood innovation events globally.