Lottie Rae

Public Relations • Strategic Partnerships

She’s chaos and colour, with a sprinkling of red-dirt sparkle. At just 31, contemporary artist and influencer Lottie Rae is quickly becoming one of the most exciting names in the art world. Since dedicating herself fully to her practice in April 2024, her work has evolved into a striking fusion of boldness and playfulness, perfectly encapsulated in her motto, “Bitta Cool Bitta Chaos”. With sell-out collaborations, high-profile commissions, and a voice that’s unmistakably her own, Lottie’s creations reflect a spirit that speaks to the heart of the bush. With no gallery or shopfront, she relies on the power of social media and web traffic to drive sales, and is living proof that no matter where you call home—even in the most remote corners of the country — you can follow your dreams and make it big. In 2024/25, RPR&CO. had a ball sharing Lottie’s incredible story with the world. From casually dropping an F-bomb on live national TV to giving Karl Stefanovic a run for his money, Lottie’s the perfect example that you can take the girl out of the country, but you can’t take the country out of the girl.

OBJECTIVE

When Lottie sold her artwork to the world’s most famous supermodel, she was keen to ride the wave of her “Gigi Hadid moment” and reached out to RPR&CO. to help secure national media coverage.

OUTCOMES

→ A segment on Channel 9’s Today Show.

→ The Today Show appearance had an immediate impact, driving a 393% increase in website visits on the day of the segment. Karl Stefanovic went on to commission a painting, and the following week his daughter Willow was papped by the Daily Mail wearing Lottie Rae merch. The segment also resulted in tens of thousands of dollars worth of sales.

→ Alongside the media buzz, RPR&Co. secured several high-profile sponsorship deals. In 2025, Lottie signed on as a key partner for the Tamworth Country Music Festival and Stetson Australia. These partnerships have opened new channels for Lottie’s work, reinforcing her image as the artist redefining cool from the heart of regional Australia.

→ National Media Exposure: Lottie’s appearance on the Today Show drove massive traffic and interest.

RESULTS

SPIKE IN
WEBSITE TRAFFIC

0 %

AUDIENCE
REACH

0 m

ORDERS
POST TV APPEARANCE

SPONSORSHIP
DEALS

“Georgie is the biggest BOSS who knows all the right people in all the right places. She’s like the Tinder of media matchmaking and she’s a queeeen. If you need PR advice or someone to hold your hand she’s your gal.”

LOTTIE RAE, ARTIST