Stories That Slay

East Loddon Merinos

For over a century, the Hooke family has shaped East Loddon Merino Stud through a legacy of skill and vision. Today, fifth-generation custodians Tom and Sarah Hooke lead the operation, blending deep ancestral knowledge with a progressive, modern mindset. Tom’s expertise in genetics and SRS breeding pairs with Sarah’s strategic business acumen to drive a holistic, future-focused approach.

Together, they are reimagining the stud’s future by championing regenerative farming and ethical practices. By balancing tradition with advanced scientific selection, Tom and Sarah ensure East Loddon remains a leader in the Merino world, providing farmers with the resilient genetics needed for a sustainable future.

Coolamon Chaser Bins

Coolamon Chaser Bins is a proud third-generation family business that has built a reputation for delivering unmatched products built to last. Since 1972, the company has been at the helm, researching, designing, and manufacturing each machine from their workshop in Coolamon. Renowned for producing innovative, high-quality chaser bins, they combine precision engineering and durable construction to create reliable, efficient grain handling solutions. Australian-made, their products are trusted by farmers nationwide for their performance, longevity, and ability to withstand the toughest agricultural conditions.

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