Our Team
Regional PR Co is a small team split across country Australia. We live where we do because we love it, plain and simple. We’ve done our time in the city, worked with big agencies and corporate media – it was fun and we learned a lot, but give us boots over heels any day.
We believe ‘ordinary’ people often have the most extraordinary stories. There’s beauty in the smallest of details and many times, country business owners and creatives don’t realise how powerful their experiences are. This is where we step in. Since launching in 2018, The Regional PR Co. has developed highly effective integrated campaigns for a broad range of clients. Category experience spans agribusiness, agtech, tourism, social enterprise, the arts and more. Our storytelling approach is what makes Regional PR unique. Rather than a one-size-fits-all mentality, we create campaigns that are tailored using imaginative content to attract journalists, connect with audiences and create an impact. We work hard to grow relationships with the media that matters.
Georgie Robertson - Founder
Georgie Robertson is a red dirt country girl from way back. Growing up on a remote sheep station, it was a 2.5 hour drive for the Robertson family to the nearest town. She studied via School of The Air and understands the heart of regional Australia because she’s lived it.
In 2018 she founded The Regional PR Co. because she wanted to bring the people, communities and issues of rural life into the mainstream. Since then she has become one of the go-to voices for PR and media communications in the bush, working with entrepreneurs, solopreneurs, small businesses and big organisations that give a damn about regional Australia.
With a client list that includes Telstra, Iris & Wool and Buy From The Bush to name a few, Georgie is passionate about giving regional stories the exposure and reach they deserve and her work has seen bush business make their way into the pages of local, national and international media.
Clients: Buy From The Bush, National Farmers Federation, Rabobank, Lisa Messenger during her 2018 regional tour, Destination Riverina Murray, evokeAG, Telstra, Snowy Valley Tourism, Galah Magazine, The Guardian (regional announcement).
Casey Dunn - Communications Specialist
Casey is passionate about stakeholder engagement and in particular, helping agricultural businesses to identify and overcome challenges through clever interactions with their stakeholders. Her strengths are in translating technical or complex information into a practical format for agricultural businesses to use, ensuring they can get the right information to the right people to use in the right way.
Casey has worked across a range of industries and business environments within the agricultural sector, including government, corporates and state farm organisations. She has extensive experience in stakeholder management, strategic communication, government relations and the Rural Research and Development Corporation model.
Casey currently works with agribusiness clients to design and deliver communications and stakeholder engagement strategies that help them to meet their business objectives.
Casey grew up in Forbes, in the central west of NSW, where her father runs a successful stock and station agency. She holds a Bachelor of Science from the Australian National University, majoring in Resource and Environmental Management.
Emily Herbert - Copywriter
Emily Herbert has worked in print and broadcast as a reporter and presenter, with experience in live crosses, breaking news, production, voice overs, script writing and story sourcing.
She has written a plethora of articles for a number of glossies, including travel, feature and lifestyle pieces. She writes a tidy press release and has a dynamic and distinctive writing style.
Emily uses her fresh, sparkling voice working as a copywriter. From website copy and blog posts, to media releases and PR, Emily quickly understands a brief and can weave together a brand's unique story in a way that is both original and accurate.
Emma Scott - Thought leadership strategy / Personal brand visualisation
Emma Scott is an award-winning creative director and brand strategist.
Throughout Emma’s 20 years in the industry she has developed a great love and appreciation for the power of brand.
By combining conscious thinking with processes she gets to the heart of a value proposition with speed; and then layers in her creative skills to build out a unique and impactful brand expression.
Em's superpower is understanding the alignment between business goals, overarching mission, and core purpose, then applying her creative skills to build out a unique and impactful brand expression.
At Regional PR we know that the most beautiful logo in the world won't get more business, but a great strategy will make a lasting impression.
