The Results
257 media mentions across the 5 month period including;
85 separate media interviews across both days of the conference
Media interviews with 38% of the 108 speakers on site at the conference
Pitching and securing contend for tier one media outlets such as: Sky News, The Wallstreet Journal, The Financial Review, The Guardian, ABC’s Landline, ABC Victoria’s Conversation Hour, ABC’s Country Hour, The Land, The Weekly Times, The Advertiser, The West Australian
Significantly increased the evokeAG media exposure;
Seen by an audience of over 63 million
Providing the client with $592K worth of media coverage
The Brief
Strengthen brand awareness, increase ticket sales and secure long/short form media coverage for Agrifutures' leading agrifood tech event, evokeAG across a 5 month period.
The Challenge
Following the success of the inaugural event in 2019, Regional PR Co had to build on and strengthen relationships with key media stakeholders to ensure the event was represented in a wide range of outlets. The contract with Agrifutures also included a high number of monthly media KPIs across the five month period we were obliged to meet.