The Regional PR Co. was tasked with managing the PR and media strategy for the inaugural AgriFutures Rural Women’s Awards, the campaign saw a 85% uplift in media mentions from 2022.
Targeted media included major metropolitan, regional and local media - notable top tier mentions included The Australian, ABC News Breakfast, Channel 10 News, Country Style Magazine, Australian Women’s Weekly, and Sky News Regional.
Based on feedback from the 2022 AgriFutures team, Regional PR diversified our targeting a broader section of the media including start-up publications, trade media, Regional PR Co. was instrumental in building the confidence of each finalist and their story. The team’s preparation was also evident in the seamless flow of the Gala event and media interviews as we prioritised addressing key learnings from the 2022 campaign.
THE STATISTICS - AGRIFUTURES RURAL WOMEN’S AWARDS
1547 MEDIA MENTIONS
AUDIENCE REACH of 451.74M
AD VALUE EQUIVALENCY of $4.178M
THE STATISTICS - WESTPAC, PLATINUM SPONSOR
274 MEDIA MENTIONS
AUDIENCE REACH of 23.26M
AD VALUE EQUIVALENCY of $216.06K